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Preserving Legacy, Building the Future

 The name "Dena" represents the combined regions of Altadena and Pasadena, two communities with a rich history and deep connection to the San Gabriel Valley.  Altadena – Meaning “high land” in Spanish, it sits at the base of the San Gabriel Mountains. Pasadena – Once home to the Tongva people, it later became renowned for its cultural and architectural legacy.  

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The Birth of HOLD Dena

HOLD Dena: Better in Our Hands" is a consortium of clergy leaders, community members and nonprofit organizations that believe in that the future of Dena is best decided by those who love the community and are invested in ensuring that it and the people that call it home thrive.  Born out of the community’s urgent need to heal from the devastation caused by recent wildfires. The project’s name reflects the collective effort to protect, restore, and revive this region as it recovers and rebuilds from disaster. 

Mission Statement

Mission Statement

Mission Statement

 Our mission is to restore dignity and support the recovery and rebuilding of the Dena community, including Altadena and Pasadena, after devastating wildfires. 

Vision Statement

Mission Statement

Mission Statement

 A revitalized Dena, where every family and business thrives, supported by strong, sustainable community ties. 

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Hold Dena

19849 Nordhoff St Northridge CA 91324

Hold Dena

C/o Shared Harvest Foundation 

251 South Lake Avenue 

Suite 800

Pasadena, Ca 91101
Copyright © 2025 Hold Dena - All Rights Reserved.

INFO@HOLDDENA.ORG

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